Bridging Florists and Wholesalers by Building a Direct Order Online Storefront for Floom.
Key highlights
Delivered a brand new product to test with customers within 4 months, using a build-measure-learn feedback loop
Increased deployment frequency by a factor of 20
Retained by Floom to support their US expansion
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The Challenge
Objective
To bring florists closer to suppliers by providing an easy to use online storefront through which florists can order directly from large global wholesalers.
What We Did
Build Circle provided a stand-alone team to develop a communication platform integrated into FloomX, the wholesale branch of Floom’s product. This allows florists and suppliers to chat and order items without leaving the app.